Communication and Engagement
Skills and Planning for Forestry Professionals


Date
: Thursday 5 December 2019
Time: Seminar 9.00 am – 4.30 pm and Optional Christmas networking drinks 5.00 – 7.00 pm
Venue: Level 6, Marie Reay Teaching Building Kambri, Australian National University, Canberra
The New ANU Kambri is an engineered timber CLT construction showcase building opened in 2018. 

Why should you attend:
This seminar brought to you by The Institute of Foresters of Australia (IFA) is designed to up-skill forestry professionals to improve the way we communicate with forestry stakeholders and the broader community on the multiple values and benefits of sustainable forestry in Australia.  When it comes to communication and engagement, we know that there is always room for reflection and improvement.  This seminar will help participants to build the capacity and expand the toolkit of forestry professionals to communicate and engage through a range of mechanisms based on trust and acknowledgement of perspectives. 

You will also come away with new skills, strategies and insights that can be applied corporately, as well as personally. Participants can also expect an improved understanding of the resources and networks available to achieve more effective communication.

Objectives:
  • Introduction to the fundamentals of effective communication, and how to develop an effective communication campaign
  • Review current communication and engagement challenges including why people do not always listen to the forestry message
  • Review successful communication & engagement campaigns (Case studies)
  • Consider how to develop your own successful corporate and personal forestry narrative with emphasis on participants current issues/topics from around the country
  • Consider next steps for creating a broader network of the knowledge to support the sector to communicate more effectively

Program & speakers:
    8.30         Arrival tea & coffee
  9.00

  Introduction: The future opportunity for forestry
Howard Parry-Husbands, Managing Director, Pollinate
  9.30

  Official welcome
Professor Marnie Hughes-Warrington, Deputy Vice-Chancellor, ANU
  9.40 

  The future of forestry; Survey feedback
Michelle Freeman, Senior Planner, Forestry Corporation of NSW
  10.00
  Senator Jonathon Duniam, Assistant Minister for Forestry and Fisheries
       
  10.20   Morning tea
         
   10.50

  How people listen, and why they don’t?  Fundamentals of effective communication
Dr Rod Lamberts, Deputy Director, Australian National Centre for the Public Awareness of Science (CPAS)
   11.20

  Case study: How we approached community engagement
Kathy Lyons, Senior Manager Forest Stewardship, Forestry Corporation of NSW
   11.50
   Q & A Panel discussion
       
  12.20
   Lunch
       
  13.20

  Case study; What can we learn from Agriculture? How has the red meat industry dealt with social licence issues including environmental and animal welfare concerns? 
Pip Band, Manager Sustainability Strategy & Stakeholder, Meat & Livestock Australia
  13.50

  How to develop a marketing communications campaign
Dr Samantha Smith, Director, Pinnacle Communications
  14.20    Q & A Panel discussion
       
  14.40
  Afternoon tea
       
  15.10

  Case study: Resources developed by the Commonwealth Government
Michelle Lauder, Assistant Secretary, Forestry Division, Department on Agriculture
  15.20

  Case study: From strategy to communications developing the Ultimate Renewable campaign
Ric Sinclair, General manager, Forest and Wood Products Australia
  15.30

  Case Study: Communicating forestry as a political issue
Victor Violante, Senior Policy Manager, Australian Forest Products Association
  15.40
  Q & A Panel discussion
  16.45

  Summary – How to apply what you have learnt and what is next? 
Howard Parry-Husbands, Managing Director, Pollinate
       
  17.00
  Optional - Networking drinks @ Badger & Co

REGISTRATION: (includes GST)
IFA/AFG Member                                 $150
Non-members                                      $250
IFA/AFG Student Member                  $60 *
Student Non-member                         $90
Optional: Networking Christmas Drinks $30

Registrations close: 5.00 pm Thursday 28 November

SCHOLARSHIPS*
Scholarships are available for IFA/AFG members, 35 or under, to attend through the Dept of Ag Leadership Grant. Scholarships cover registration and if travelling from interstate, $300 to offset travel costs.

Scholarship applications close: 9.00am Thursday 21 November

Click HERE to download the scholarship application form.


CLICK HERE TO REGISTER



WITH THANKS TO THE SEMINAR’S SPONSORS
:
         
Accommodation

University House
Has availability Thursday 5 December
Rate: $ tbc
Booking code: tbc
unihouse.anu.edu.au

John XXIII College, Australian National University
There are 10 rooms only hold for delegates of the Communication seminar, these are single rooms with shared bathrooms
Standard bed only - Single  $70
Standard bed & breakfast - Single $80
Large bed only - Single $80
Large bed & breakfast - Single $90
https://johnxxiii.anu.edu.au/prospective-residents/your-room/

Click HERE to download the booking form