Communication and Engagement

Skills & Planning for Forestry Professionals

Date:   Thursday 5 December 2019
Time:   Seminar 9.00 am – 4.30 pm, with optional Christmas networking drinks 5.00 – 7.00 pm
Venue:   Level 6, Marie Reay Teaching Building Kambri, Australian National University, Canberra.  The New ANU Kambri is an engineered timber CLT construction showcase building opened in 2018. 

Why should you attend:
This seminar brought to you by the IFA/AFG and is designed to up-skill forestry professionals to improve the way we communicate with forestry stakeholders and the broader community on the multiple values and benefits of sustainable forestry in Australia.  When it comes to communication and engagement, we know that there is always room for reflection and improvement.  This seminar will help participants to build knowledge, capacity and expand their toolkit.

You will also come away with new skills, strategies and insights that can be applied corporately, as well as personally. Participants can also expect an improved understanding of the resources and networks available to achieve more effective communication.

  • Introduction to the fundamentals of effective communication, and how to develop an effective communication campaign
  • Review current communication and engagement challenges including why people do not always listen to the forestry message
  • Review successful communication & engagement campaigns (Case studies)
  • Consider how to develop your own successful corporate and personal forestry narrative with emphasis on participants current issues/topics from around the country
  • Consider next steps for creating a broader network of the knowledge to support the sector to communicate more effectively

Program & speakers:
    8.30         Arrival tea & coffee

  Introduction: The future opportunity for forestry
Howard Parry-Husbands, Managing Director, Pollinate

  Official welcome
Professor Marnie Hughes-Warrington, Deputy Vice-Chancellor, ANU

  The future of forestry; Survey feedback
Michelle Freeman, Senior Planner, Forestry Corporation of NSW
  Senator Jonathon Duniam, Assistant Minister for Forestry and Fisheries
  10.20   Morning tea

  How people listen, and why they don’t?  Fundamentals of effective communication
Dr Rod Lamberts, Deputy Director, Australian National Centre for the Public Awareness of Science (CPAS)

  Case study: How we approached community engagement
Kathy Lyons, Senior Manager Forest Stewardship, Forestry Corporation of NSW
   Q & A Panel discussion

  Case study; What can we learn from Agriculture? How has the red meat industry dealt with social licence issues including environmental and animal welfare concerns? 
Pip Band, Manager Sustainability Strategy & Stakeholder, Meat & Livestock Australia

  How to develop a marketing communications campaign?
Dr Samantha Smith, Pinnacle Communications
  14.20    Q & A Panel discussion
  Afternoon tea

  Case study: Resources developed by the Commonwealth Government
Michelle Lauder, Assistant Secretary, Forestry Division, Department on Agriculture

  Case study: From strategy to communications developing the Ultimate Renewable campaign
Ric Sinclair, Forest and Wood Products Australia

  Case Study: Communicating forestry as a political issue
Victor Violante, Senior Policy Manager, Australian Forest Products Association 
  Q & A Panel discussion

  Summary – How to apply what you have learnt and what is next? 
Howard Parry-Husbands, Managing Director, Pollinate
  Optional - Networking drinks @ Badger & Co

IFA/AFG Member                                 $150
Non-members                                      $250
IFA/AFG Student Member                  $60 *
Student Non-member                         $90
Optional: Networking Christmas Drinks $30

Registrations close: 5.00 pm Thursday 28 November

Scholarships are available for IFA/AFG members, 35 or under, to attend through the Dept of Ag Leadership Grant. Scholarships cover registration and if travelling from interstate, $300 to offset travel costs.

Applications deadline extended to 9.00 am 21 November 2019

Click HERE to download the scholarship application form.



University House
Has availability Thursday 5 December
Rate: $ tbc
Booking code: tbc

John XXIII College, Australian National University
There are 10 rooms only hold for delegates of the Communication seminar, these are single rooms with shared bathrooms
Standard bed only - Single $70
Standard bed & breakfast - Single $80
Large bed only -  Single $80
Large bed & breakfast - Single $90

Click HERE to download the booking form