PHOTO COMP: #YourForestsOurFuture

Forestry Australia is conducting a photo competition around the conference theme ‘Your Forests, Our Future’. Australia’s forests are for the benefit of everyone and we would love to see photos of forests and people in forests delivering social, cultural, financial and environmental benefits - however you might interpret these!

Photo Competition Guidelines:
- Australian forests only
- Multiple entries are allowed per person
- For each photo that is submitted, provide a caption (max 50 words) about what ‘Your Forests, Our Future’ means to you
- Shortlisted entrants will be asked to supply a high-resolution version of the image
- By using the hashtag #YourForestsOurFuture or submitting photos through email you: (a) Acknowledge that all persons represented in the photos have provided their consent to take and publish their image (b) Grant Forestry Australia permission to use this image across all its publications and communication channels

The winner will be announced during the 2021 Forestry Australia National Conference and will receive a copy of ‘Fire Country’ by Victor Steffensen and a $100 gift voucher of the winners choice

Entries close: COB 30 September

Submit your entries via Facebook, Instagram or LinkedIn with the hashtag #YourForestsOurFuture or email to events@forestry.org.au,

Forestry noun: Resources to promote our profession

The IFA/AFG have created a number of downloadable social media tiles for members who wish to proudly promote the science, skill and knowledge of our profession via their social media platforms.   This campaign is designed to educate and reclaim the word forestry.

forestry
Noun
the science and craft of creating, managing, conserving, using and caring for forests


This definition is sourced from Collins, Merrion-Webster & Wikipedia.
To download, click below: 
  Facebook & Instagram Post
To download, click the image on the left 
   LinkedIn Post
To download, click the image on the left 


Signature Events



Signature Events: Singing from the same songsheet


At the IFA/AFG Communication and Engagement seminar held in November 2020, Howard Parry-Husbands spoke about the need for the Australian forest sector to sing from the same songsheet in order to communicate about the need for, value and positive messages of forest science and forest management in Australia. At this Seminar, the IFA/AFG also initiated the idea of leveraging off Signature Events (International Day of Forests, Tree Planting Day, Women in Science etc) to proactively communicate positive messages about our sector. 

To assist the forest sector to sing from the same songsheet, we have developed resources that can be tailored for you and your organisation. These resources will enable broad participation, promote positive stories and build capacity for those who are passionate about forestry singing from the same song sheet.  Resources includes social media guidance, including tiles if required, the skeleton of a media release and key messages for your use.

Event: International Day of Forests

Date: Sunday 21 March

Purpose
The International Day of Forests is a day declared by the UN to celebrate and raise awareness of the importance of all types of forests.  The forest sector can leverage off this day to tell a positive story about the knowledge, expertise and skills of the people who manage Australia’s forests and highlight that a vibrant forest and land management sector can deliver strategies and solutions for better outcomes and a brighter future. 

By telling our positive story this International Day of Forests, we will be providing a positive message and narratives around forest management in Australia.
  
Key messages:
Australia has first class forest management skills, experience and people, and an international reputation for sustainable management of our forests. 
Australia’s forest sector plays a critical role in ensuring forests can continue to benefit the nation’s environment, climate and economy for generations to come. 
We need to manage our forests actively and adaptively across all land tenures including National Parks, State forests and private land to achieve best outcomes now and into the future.
We must respect and embrace the knowledge and experience of Traditional Owners and participate in two-way capacity building to help manage our forests sustainably, together.
Climate change is exacerbating the greatest challenges facing Australia’s forests - catastrophic fire events; invasive species; permanent land clearing. Active and adaptive land management is key to mitigating these challenges.
Australia needs more certified sustainably managed forests. Well managed forests mitigate climate change in our cities and on our farms…and so much more.
Wood from sustainably managed forests supports and promotes a circular economy, which is a key solution to combat climate change. 

Tag line:     Sustainable forestry, the key to our future
  
Social Media: 
The UN logo and banner can be downloaded here http://www.fao.org/international-day-of-forests/logo-banners/en/

If you create your own social media posts, please include this information: 
International Day of Forests
Sunday 21 March
Sustainable forestry, the key to our future
  
We have provided a few social media tiles that you are welcome to use.  If you would like any of these Social Media tiles sent to you directly, please contact Naomi Will - admin@forestry.org.au 

Facebook Post


LinkedIn


Hashtags:

#IntlForestDay #AustralianForestry #SmartForests #BetterwithForests #SustainableForestry #AskTheExperts #ForestScience #CircularEconomy

Video:
Videos are a great way to tell stories about forest management, here are a few that you may want to share directly with your colleagues, networks and across your social media channels

UN International Day of Forests Video  https://youtu.be/qAdlTRpRu-Y
FIFWA The Sustainable Forestry Cycle (2:13 MIN)  https://youtu.be/oxcqQSTUIOI
Dept of Ag– Technology, innovation & sustainable (18 seconds with subtitles)  https://www.youtube.com/watch?v=jesd3Gj5s7U
Dept of Ag – Faces of forestry (17 seconds with subtitles) https://www.youtube.com/watch?v=xmBc3YFPDNo
Dept of Ag Flagship video (3.05 MIN)  https://www.youtube.com/watch?v=RFadAGL1SB8
DEWLP – Seeding Vic Ash https://www.youtube.com/watch?v=BEfCE22q8aU
FWPA Wood the Ultimate Renewable 
o 30 secs - https://www.youtube.com/channel/UCrsEq9BdsIS3aT9zydGz6Og
o Hardwood 0:15secs: https://youtu.be/M9dMpf6C3Jg?list=PLLv_Vf3eMXtlF0Z5ui1M0KqYRuDo87DfD
ForestVRTM – the immersive virtual seed to shelter journey for pine (softwood) and spotted gum (hardwood): https://forestlearning.edu.au/forestvr.html 

Media release:
The team from Font PR has kindly prepared a few points that the sector can use or modify for their own media releases. If you have stunning high-resolution photos of forests and people in forests, include this with the media release, it improves the chances of it being picked up.

Download Media Release

Media Release


Event:
The International Day of Women and Girls in Science

 
Date: Thursday 11 February 2021
  
Purpose
For the forest sector to leverage off this day to promote a new/modern image of forestry and highlight that the Australian forest sector is smart, science-based and egalitarian. Use this day to challenge perceptions about forest management in Australia. 
  
Tag Line
Australia’s female forest scientists - bringing new solutions to our environment, business and future.
  
Key Messages
  *  By using their scientific expertise in our forests, women are providing innovative and creative solutions
  *  Not only is the forestry sector smart and high-tech, but it allows women to work in the natural environment
  *  Women scientists in the forestry sector are helping to solve problems around climate change, renewables and carbon capture
  
Social Media
If you create your own social media posts, please include this information
  
International Day of Women and Girls in Science
Thursday 11 February 2021
Australia’s female forest scientists - bringing new solutions to our environment, business and future.
  
We have provided a few social media tiles that you are welcome to use, if you use these tiles, please provide your own commentary and include a credit - Photo Credit: FWPA Image Library 

Hashtags: : #WomenInScience #ForestCareer #AustralianForestry #SmartForests #ForestScience

Facebook Posts
Post 1


Post 2


LinkedIn
LinkedIn

Photos & Other Resources
If you don’t have high quality photos of female foresters, the FWPA library is a great resource, register for the library to access their photos including the one in the social media tiles, visit FWPA image library / GC – NSW & VIC / Women with tape measure in forest. 

Media Release
Becher Townsend from Font PR has kindly prepared a few points that the sector can use or modify for their own media releases. If you have a high-resolution photo of a female forester working, include this to media, it improves the chances of it being picked up.
Media Release

Feedback & Monitoring:
At the conclusion of the International Day of Women and Girls in Science, we will be seeking feedback on media response, success of social media posts and broader engagement with the community. We are also keen for your comment on these resources and their usability.
  
Thanks in advance for considering participating in the opportunity for Australia’s forest sector to sing from the same song sheet.