Signature Events: Singing from the Same Songsheet
The Forestry Australia Communication and Engagement seminar held in November 2020, Howard Parry-Husbands spoke about the need for the Australian forest sector to sing from the same songsheet in order to communicate about the need for, value and positive messages of forest science and forest management in Australia. At this Seminar, Forestry Australia also initiated the idea of leveraging off Signature Events (International Day of Forests, Tree Planting Day, Women in Science etc) to proactively communicate positive messages about our sector.
To assist the forest sector to sing from the same songsheet, we have developed resources that can be tailored for you and your organisation. These resources will enable broad participation, promote positive stories and build capacity for those who are passionate about forestry singing from the same song sheet. Resources includes social media guidance, including tiles if required, the skeleton of a media release and key messages for your use.
Forestry noun: Resources to promote our profession
Forestry Australia has created a number of downloadable social media tiles for members who wish to proudly promote the science, skill and knowledge of our profession via their social media platforms. This campaign is designed to educate and reclaim the word forestry.
the science and craft of creating, managing, conserving, using and caring for forests.