WEBINAR | Your Brand: The benefits of earning a genuine reputation

Date: Thursday 28 September | Time: 12:00pm – 12:45pm (AEST)
Speaker: Rick Marton, Brand & Growth Strategist at Effective Naturally
RFP CPD points: 1.0

Brand strategist Rick Marton has worked with a range of industries over recent decades and chooses to align with organisations that are genuine in their purpose to benefit the communities they operate within. Most recently Rick has worked with the Tasmanian Minerals, Manufacturing and Energy Council to shift the misconceptions of their industries to ultimately build pride as a legitimate and ethical sector while also addressing the immediate and future labour pipeline. The brand position of Cleaner, Smarter, Diverse has been integrated over 2 years and will continue to frame the communications for years to come.

In this webinar, Rick will share some fundamentals on how organisations can earn momentum including clear and simple actions to take.

  • What’s being said about your industry and is what they’re saying true?
  • Prioritising the misconceptions that stand in your way
  • 5 key factors in building trust with the broader community
  • The importance of showing more than you tell
  • Measuring success without the ego
  • Followed by a Q&A

Registrations (Inc. GST):
Members: $10 | Student Members: $0 | Non Members: $50
Registrations will close: 10:00am (AEST), Thursday 28 September

Rick Marton

Sold his parents car while they were at work.
He was 9, and made $400 more than asking price.

Rick began Effective Naturally in 2009 (while running a successful events company), after he noticed that many exhibitors at a trade show didn’t know their core purpose or point of difference – two critical factors that underpin a high performing business and culture.

He soon recognised this was a common trend and went back to his hotel that night to start writing a 3 hour program on how to be ‘Effective Naturally’ by using the momentum of brand, purpose and culture. That 3 hour program – initially offered to his event clients – soon signed up long term partner clients setting the foundations for a new type of agency based on a contemporary approach to brand building

Rick’s expertise in brand strategy, entrepreneurship and community engagement has been impactful in a range of community roles including as a Founding Director of Tourism Northern Tasmania, a lead campaigner on the Marriage Equality debate and the Event Director of the 2018 Qantas Australian Tourism Awards.

Rick’s an optimist who plans like a pessimist – that means he sees opportunity where others see problems. Ethics and social cohesion are important elements of Rick’s every day life and seeing others succeed sparks his joy!

With thanks to our 2023 Webinar Program Sponsors: